M. A. (Public Relations)

Introduction

MA (CJ) course are two-year, full time programmes, divided into four semesters across two years. The course is affiliated to the University of Mumbai.
This degree aims to offer aspiring media professionals the requisite knowledge and skills to join radio/ television/digital journalism, explore avenues in content writing and Public Relations among others.

Medium of Instruction: English

Highlights 2020-21:

National Level 14th Feb to 20 Feb2021 EHSAAS SOCIAL AWARENESS & Sensitisation : A WEEK LONG Sessions on Gender Conflict , Women Domestic Violence , POSH Act , Women & Inclusiveness , Women And Child welfare and more. In Collaboration with University of Mumbai and Lala Lajpatrai College of Commerce & Economics
International Level: 8th March WOMEN’s Day: - The Sky Is Pink! Honoured and celebrated Six Women of Valour and Strength of mind and body! In Collaboration wi
First Semester
1. Public Relations Theory& Practice
2. Media Relations &Media Writing
3. Introduction to Organisational Behaviour & HR Policies
4. Research in Public Relations - I
Second Semester
1. Public Relations Campaigns
2. Research in Public Relations - II
3. New Media and Technologies in PR
4. Ethics, Constitution & Media Laws
Third Semester

(Five Electives to be chosen)
1. Public Relations in the Private and Public Sector
2. Media Management
3. Media Advocacy
4. Conflict Communication
5. Culture studies and Media
6. Political Communication
7. Video Games and Media
8. Sports Journalism
9. Concepts of Storyboarding
10. Audio-Visual Production and Post-Production
11. Documentary Film Making
12. Multimedia Production
Fourth Semester
1. Social Science Research Design
2. Perspectives on Communication
3. Dissertation
Eligibility

Graduates belonging to any stream can apply for the course.

Admission

Entry into any of these programmes is done on the basis of a Written Test (language and general knowledge), Group Discussion followed by a Personal Interview. Admissions are on merit, based on the scores of the Written Test, Group Discussion and Personal Interview.

Programme Outcome

This Programme offers students belonging to any stream instruction in either Communication & Journalism or Public Relations and readies them for employability in the fields of print, broadcast or online Journalism or Public Relations. A dedicated Placement Cell offers students assistance for the Programme internship and placement opportunities.

Scheme of Examination

The Scheme of the Examination shall be divided in two parts:
- Internal Assessment - 40 Marks (Conducted by concerned subject teacher)
- Semester End Examination - 60 Marks (Conducted by University of Mumbai)
Contact Person

Dr. Minu Madlani (Principal)
Dr. Sangeeta Makkad (Course Co-ordinator)