Hinduja College
of Commerce.

Smt. P. D. Hinduja Trust's

K. P. B. Hinduja College of Commerce

NAAC Re-accredited with 'A+' grade, CGPA:3.59

NewNotice Board New Jr. College Notice Board

Bachelor of Mass Media (B.A.M.M.C)

Introduction

The three-year Bachelor of Mass Media programme is affiliated to the University of Mumbai. It is a full-time degree programme divided into six semesters. The course enables an in-depth understanding of the dynamic field of mass media in its various forms – print, radio, television, advertising, PR, new media and films. In the third year, students select any one of the specialisations from Advertising and Journalism.
The teaching methodology incorporates lectures, sessions with industry experts, and workshops, and lays special emphasis on field-based projects. Students are encouraged to work on independent projects and give presentations in class. The guest lectures with industry experts facilitate open and meaningful interaction between students and professionals from the industry.

Syllabus

First Semester
1.1 Effective Communication Skills-I
1.2 Introduction to Computers
1.3 Introduction to Sociology
1.4 Landmarks Events in History of World, India and Maharashtra
1.5 Introduction to Economics
1.6 Fundamentals of Mass Communication
Second Semester
2.1 Effective Communication Skills-II
2.2 Introduction to Literature
2.3 Introduction to Media Psychology
2.4 Principles of Marketing
2.5 Principles of Management
2.6 Political Concepts and the Indian Political System
Third Semester
3.1 Introduction to Creative Writing
3.2 Introduction to Media Studies
3.3 Introduction to Culture Studies
3.4 Advanced Computers
3.5 Introduction to Public Relations
3.6 Understanding Cinema
Fourth Semester
4.1 Introduction to Journalism
4.2 Introduction to Advertising
4.3 Mass Media Research
4.4 Print Production & Photography
4.5 Organizational Behaviour
4.6 Radio and Television
Fifth Semester
SEMESTER - V (ADVERTISING)
5.1 Advertising in Contemporary Society
5.2 Copywriting
5.3 Brand Building
5.4 Consumer Behaviour
5.5 Media Planning and Buying
5.6 Ad Design
SEMESTER - V (JOURNALISM)
5.1 Editing
5.2 Reporting
5.3 Features and Opinion
5.4 Journalism and Public Opinion
5.5 Indian Regional Journalism
5.6 Newspaper & Magazine Making
Sixth Semester
SEMESTER - VI
6.1 Advertising & Marketing Research
6.2 Legal Environment and
Advertising Ethics
6.3 Financial Management for Advertising and Marketing
6.4 Agency Management
6.5 The Principles and Practices of Direct Marketing
6.6 Contemporary Issues
6.7 Digital Media
SEMESTER - VI (JOURNALISM) 6.1 Press Laws and Ethics
6.2 Broadcast Journalism
6.3 Business and Magazine Journalism
6.4 Issues of Global Media

Eligibility

A Candidate for being eligible for admission to the degree course Bachelor of Mass Media shall have passed the Std. XII examination, of the Maharashtra Board of Higher Secondary Education or its equivalent, with minimum 45%, from the Arts, Science or Commerce stream. Every Candidate admitted to the degree course will have to register himself/herself with the University.

Admission

Admission to the course offered by the rules framed by the University of Mumbai from time to time and will be given at the commencement of the first semester.
Candidates seeking admission other than Maharashtra board and colleges affiliated other than University of Mumbai must produce a Transfer Certificate from the board/college last attended.

Programme Outcome

This Programme has a wide embrace. It includes instruction in History, Literature, Psychology, Management, Political Science, Media, IT and several other subjects. It prepares a student to make a direct entry into the exciting world of mass media and even pursue the MACJ or any other related Master’s Programme. It is best suited for students with an aptitude for creativity and language.

Scheme of Examination

The Scheme of the Examination shall be divided in two parts: 
1. Internal Assessment – 25 Marks
    	The allocation of 25 marks shall be on the following basis:
              a) One class tests of 20 marks to be held in the given semester.
              b) 5 marks for Class Participation and Attendance.
2. Semester End Examination – 75 Marks
              a) Duration – This examination shall be of 2Β½ hours.

Highlights

Hinduja College Film Society
The Dept. has set up the β€˜Hinduja College Film Society’. It was inaugurated by the renowned director Mr. Shyam Benegal on January 19, 2017. The film society is registered with the Federation of Film Societies of India (FFSI). The objective is to provide students with a platform to watch parallel cinema and discuss with stalwarts the finer nuances of cinema.
Guest lectures in 2016-17
Mr. Jayant Mainkar, Chief of Bureau (Western Region) at the United News of India took a guest lecture on β€˜Political News Reporting’.
Ms. Darshini Khara, Senior Lead, Digital Marketing at Aegon Life delivered a guest on β€˜Digital Marketing – Concepts and Approaches’.
Unleashed 2017 – TYBMM (Journalism) Magazine
Unleashed is an in-house publication brought forth by the students of third year (Journalism) specialisation. This year’s issue features stories around the theme Mumbai. The objective was t

Placement

The Asian Age
Hill Road Media Services (P) Ltd.
The Mirror Merchants
Red Reel Productions
Times Internet

Faculty

Dr. Rommani Sen Shitak – Ph.D., M.A., NET
Ms. Seema Narendran – MACJ, NET
Ms. Pinky Shah - M.Sc, MBA

Contact Person

Dr. Minu Madlani (Principal)
Ms. Rommani Shitak (Course Co-ordinator)