Page 12 - Unleashed BMM 2019-2020

LET’S DO BUSINESS, SOCIALLY

By Kainaz Bharucha

Everything has a worthy and an unworthy side to it, depends on us which
lateral we choose. At present we are surrounded by the mesh of social
media. Our morning starts with WhatsApp good morning messages and
is followed by checking post on Facebook, Instagram and Snapchat. For
many of us, the consumption of social media bottles down to uploading
pictures, updating status and sharing locations. But there are few who are
consuming social media to generate business for themselves. Social media
is a medium through which we can connect to countless people at the same
time. Connecting to people has become very easy. Infact, social media is
a platform where there is no age limit for experimenting due to which we
see a rapid rise of new entrepreneurs in cities as well as towns.
Online business or E-Business is a term for any kind of business activity
or commercial transaction that includes sharing information or transaction
over the internet. It has given the opportunity to people to experiment with
their ideas and turn their hobbies into their profession. Nineteen year old
Deeksha Ahuja from Thane runs a page on Instagram and Facebook named
The Whipcraft. Through this page she sells confectioneries. At a very
young age, she decided that she wanted to open her own cafétaria without
taking financial help from her parents. That’s why today she has decided
to take the help of social media to advertise her brand and collect a good
amount of money which will help to start her café. “Social media has
throughout supported me from starting the journey to accomplishing my
dream as it provides me with the advantage of connecting with maximum
people at minimum cost,” said Deeksha.
There are many young people who are making use of social media
through blogging. Kajal Pawar runs a blog page on Instagram along with
her four friends known as 'foodisourlife'. “I never thought that the fashion
of eating at new, popular restaurants and uploading pictures on Instagram
would help me make my identity on social media as a food blogger,” said
Kajal Pawar. Similarly, Vatsal Thirani and Kanishk Bansal discovered that
they were interested in poker and therefore launched FTRpoker, an online
poker website. They further extended their website to Facebook and now
people can play poker on it. They started the website by investing a sum Online Advertisement is essential for the online business because it helps
of $100 which they recovered in a few months and now make a decent you to connect to maximum customers. Online Advertisement makes sure
profit out of their online business. They have a few competitors: adda52, that the content reaches the targeted audience in a very minimal span of
pokerbazi, thespartanpoker. Vatsal quoted, “With the growth of the social time. As the reach of the advertisement is large and the response from the
media, it’s essential to make use of online advertisement on Facebook and audience to the advertisers are also instant in maximum cases, it helps the
Instagram because just creating the page does not help you.” page to gain maximum viewers for their product.
It is very essential for any business to gain the trust of their customers,
which is the most difficult part of the business. A customer’s trust can
change the business overnight. Gaining trust becomes easy in the offline
business because here there is direct contact with the customers, which is
the greatest advantage in the offline business. Even after spending an entire
day on social media, customers find it difficult to trust the online products
and that is the most challenging task for the online business.
“Talking to customers face to face has shown me better results over the
years because customers can express and connect to me better” quoted
Thiea Bharucha, who runs a page on Instagram called Gaia which supplies
home-made skin products. She said that it becomes very difficult to sell
products related to skin because people don’t like to experiment much
when it comes to skin. But with the people’s extensive use of social media
and with the change in their lifestyle, there are customers who today are
spontaneously ready to experiment with the online products. “Facebook
has helped me to establish my own business and help me to pay my sons
IIT fees this year,” said Preeti Jain 40- years–old single parent from
Gwalior. Facebook helped her to build a good customer base and made a
good amount of money. Today she has opened her own boutique and lives
an independent life.
Social Media has helped millions across the globe who have made their
lives out of social media tools and have acquired all the luxuries. It is fas-
cinating to see how passion can take you places just with a little bit of so-
cial media involvement. Entrepreneurs have been born and are succeeding
variedly all because of social media. Social media is a Game Changer!
12 | UNLEASHED | 2019