Page 56 - Final Magazine 2021-2022 original.cdr

B.A. in Multimedia and Mass Communication
Co-ordinator :
Dr. Priyambada Choubey

Orienta on for FYBAMMC students
An orienta on was organized for FYBAMMC students to give them an overview of the course, examina on pa ern and the
pla orms used for online instruc on and project submission. Students were also apprised about the avenues offered by the
Department and the College in the form of webinars, workshops, film screenings, extra-curricular ac vi es and placement
opportuni es. (October 01, 2021)
Webinar on Branding & Communica on

A webinar on 'Branding and Communica on' was conducted by Mr. Vishal Mehta, Co-
founder at Element Factory Pvt. Ltd. and a marke ng professional with more than 18
years of industry experience. The speaker took the audience on a trip down memory
lane showing and discussing adver sements from the 1990s and 2000s. He spoke at
length about the importance of building a brand through online and online marke ng
besides offering insights on best prac ces in internal communica on with employees.
(August 28, 2021)
Alumni Connect Sessions

The Department ins tuted 'Alumni Connect' sessions as a forum for interac on between accomplished alumni from the
Department and current students. Prominent alumni from the Department shared experiences from their fields of specializa on
and exper se.
● Session on Public Speaking & Communica on

BMM alumni and a well-known emcee Mr. Aman Sharma took a session on 'Public Speaking & Communica on' wherein he
shared prac cal ps on public speaking skills, overcoming stage fear, being alert to audience feedback and being
spontaneous. (October 26, 2021)

● Session on Online News Wri ng
Ms. Manasi Chandu, Associate Sub-editor, First post, Network 18 Media explained the basics of wri ng digital news stories,
leads, as well as aspects related to live blogging, transi ons and other online news wri ng concepts. (February 28, 2022)

Documentary Film Screening
The Ne lix documentary 'The Social Dilemma' was screened for first-year students. The film explores the dangerous impact of
social networking with tech experts sounding the alarm about their own crea ons. Students learnt that they need to regulate their
use of social media pla orms and be cau ous during their online interac ons. (April 06, 2022)
Guest Lecture

A Guest Lecture on the topic 'Making a Storyboard for Adver sement' was
conducted for FYBAMMC students by Ms. Khushali Bhansali who is currently
working as a copywriter with BBH Adver sing Agency. Ms. Bhansali shared her
experiences from the adver sing industry to acquaint students with the process
of preparing an adver sement. The topics discussed during the session were
adver sing strategy, adver sing design, dra ing a client proposal, teamwork
and adver sing research. The session concluded with an interac ve round in
which students put up ques ons and clarified their doubts. (April 09, 2022)

2021 - 2022
47 HINDUJA HORIZONS