Bachelors of Business Administration (Digital Business)

Introduction

This is a three-year undergraduate degree that combines business fundamentals with modern digital tools like e-commerce, digital marketing, and analytics. The course focuses on real-world digital tools, live projects, internships, and industry exposure.

Eligibility

 

Completion of 10+2 or equivalent in any stream from a recognized board.

MAH BBA CET

 

Admission

Admission to the course offered by the rules framed by the University of Mumbai from time to time and will be given at the commencement of the first semester.

Candidates seeking admission other than Maharashtra board and colleges affiliated other than University of Mumbai must produce a Transfer Certificate from the board/college last attended.

Programme Outcome

 

After the completion of the BBA (Digital Business) Program students will able to:

PO1: Draw on a sound understanding of concepts, principles and theories of the core areas like Marketing, Finance, Human Resources, Operations, Business Analytics and Strategy in a global context.

PO2: Exhibit knowledge and awareness of general issues related to society, politics, legal and business environment that impact the digital business world.

PO3: Ability to formulate a problem, synthesize information, analyse and interpret data to solve business problems.

PO4: Demonstrate entrepreneurship & critical thinking ability skills to create integrated marketing solutions for organizations.

PO5: Integrate socio-ethical responsibility, life and professional skills in organizations.

PO6: Employ creativity for the benefit of transforming traditional business into digital ones.

PO7: Develop effective verbal and/or written communication skills.

PO8: Recognize the need for, and have the preparation and ability to engage in independent and life-long learning through delivering an appropriate skill-set.

 

Scheme of Examination

Scheme of Examination:

 

EXAMINATION AND EVALUATION PATTERN- FOR 4 CREDITS: 

 The examination for the students in this course will be held under two heads:

1. Continuous Internal Assessment
2. End Semester Examination

Marks Bifurcation

Type	Continuous   Internal Assessment	End Semester  Examination
Total Marks	40	60
Minimum Passing Mark	16	24

          

Continuous Internal Assessment Pattern:

Continuous	Internal Assessment Methodology	Marks 40
CIA 1	Case study test /Application-based test	15 Marks
CIA 2	Project presentation/ project viva/Assignment	20 Marks
CIA3	Class Participation and Attendance	05 Marks

 

End Semester Examination Pattern:

Q1	A) Long answers                            (15 Marks) OR (C) Long answer                             (8 Marks) (D) Long answer                             (7 marks)	15 Marks
Q2	A) Long answers                            (15 Marks) OR (C) Long answer                             (8 Marks) (D) Long answer                             (7 marks)	15 Marks
Q3	A) Long answers                            (15 Marks) OR (C) Long answer                             (8 Marks) (D) Long answer                             (7 marks)	15 Marks
Q4	Short notes: (Any 3 out of 5)	15 Marks
	Total	60 Marks

 

 

 

 

EXAMINATION AND EVALUATION PATTERN- FOR 2 CREDITS:

Examination and Evaluation Pattern

The examination for the students in these courses will be held under two heads:

1. Continuous Internal Assessment
2. End Semester Examination

 

Type	Internal Assessment	End Semester Examination
Total Marks	20	30
Minimum Passing Mark	8	12

 

 

 

 

Continuous Internal Assessment Pattern:

CONTINUOUS	INTERNAL EVALUATION METHODOLOGY	Marks 20
CIA 1	Case study/Application-based test/Presentation/ Viva /Assignment	15 Marks
CIA 2	Attendance	05 Marks

 

End Semester Examination Pattern:

Q1	A) Long answers                            (10 Marks) OR B) Long answers	10 Marks
Q2	A) Long answers                            (10 Marks) OR B) Long answers	10 Marks
Q3	Short notes: (Any 2 out of 4)	10 Marks
	Total	30 Marks

Highlights

• Sports Carnival
   The Sports Carnival was a lively event promoting physical well-being, teamwork, and community bonding. It offered students and staff a welcome break from academics through a range of engaging sports activities.
• Flea Mania 2.0
   Organized for Digital Business students, Flea Mania 2.0 brought together students, entrepreneurs, and the community for a day of creativity, innovation, and fun.
• Beach Cleanup Drive
   This initiative encouraged environmental responsibility among Digital Business students. It aimed to raise awareness about marine pollution while promoting teamwork and community engagement.
• Digital Marketing Masterclass
   A masterclass by a young entrepreneur provided Digital Business students with practical insights into digital marketing, bridging theoretical concepts with real-world applications.
• Holi Havoc – Paintball Event
   Held on March 22nd, this vibrant event celebrated the spirit of Holi through the thrilling game of paintball, combining festivity with fun.
• Cultural Day Celebration
   Cultural Day at Hinduja College showcased India’s rich heritage. Students participated by dressing in traditional attire representing various states and regions, celebrating unity in diversity.
• Placement Preparation Session
   Designed for SY students, this session aimed to bridge the gap between academics and industry expectations. It covered resume writing, interview skills, and career opportunities in digital marketing.

Placement

• SEO Based Virtual Internship
• Internship with the agencies/brands primarily in the Digital Marketing Sphere
• 100% Assistance for Final Placement

Faculty

1. Ms. Sarika Abitkar - Digital Marketing Expert
2. Ms. Kainaz Mistry - Digital Marketing Expert
3. Mr. Gaurang Sampat - Management & Law Faculty
4. Ms. Kanchi Modi - Influencer & Digital Marketing Expert
5. Mr. Farooq Syed - Digital Marketing Expert
6. Ms. Nikita Shah - Soft Skills Trainer
7. Mr. Shezad Khan - Industry Expert, Digital Marketing Trainer
8. Mr. Nishant Tawade - Economic Specialist
9. Mr. Bhavik Upadhyay - Management Faculty

Contact Person

• Mr. Sarvesh Jaiswal - +91 8451045873

Under Graduate Courses

B.Com (Regular)

Bachelor of Computer Application (BCA)

B.Com (Accounting and Finance)

B.Com (Banking & Insurance)

Bachelors of Management Studies (B.M.S.)

Bachelor of Arts in Multimedia and Mass Communication(B.A.M.M.C)

B.Com (Financial Markets)

B.Sc. (Information Technology)

B.Com (Investment Management)

B.Com (Logistics and Supply Chain Management)

Bachelors of Business Administration (Digital Business)

BFM + CFP

BAF - CMA US

B.Com in International Accounting (ACCA)

Post Graduate Courses

M.Com.(Advanced Accountancy)

M.Com.(Banking and Finance)

M.Com.(Business Studies)

M. A. (Communication and Journalism)

M. A. (Public Relations)

M.Com.(E-Commerce)

M.A. (Business Economics)

M.A. (Rural Development)