Hinduja College
of Commerce.

Smt. P. D. Hinduja Trust's

K. P. B. Hinduja College of Commerce


NAAC Re-accredited with 'A+' grade, CGPA:3.59

Notice Board Junior Notices

Bachelors of Business Administration (Digital Business)


Bachelor of Business Administration in Digital Business is a new-age undergraduate degree program designed to make students industry-ready even before they graduate. As businesses increasingly shift towards digital platforms, the demand for professionals with digital skills continues to rise. Candidates with expertise in digital skills are well-positioned to take advantage of this trend, as digital businesses seek to build and maintain their online presence. This creates a lucrative opportunity for digital marketing candidates to secure high-paying positions in the job market or start their own online business.

This program has an industry-embedded curriculum and also gives you an opportunity to learn from expert faculty of professors who have worked with Google, Facebook, Netflix, and more!

IIDE - Indian Institute of Digital Education, a premier Institute for Digital Marketing is our learning consultant for the digital marketing-related subjects in this program.


First Semester

1.1 Digital Marketing Landscape

1.2 Digital Business Tools & Techniques

1.3 Principles of Management

1.4 Marketing Fundamentals

1.5 Computer Science Fundamentals

1.6 Quantitative Statistics

1.7 Language

1.8 Human Rights & Sustainable Development

Second Semester

2.1 Google Ads

2.2 Search Engine Optimisation & Blogging

2.3 Commercial Designing

2.4 Website Planning & Development

2.5 Human Resource Management

2.6 Entrepreneurial Management

2.7 Environmental Studies

2.8 Language

Third Semester

3.1 Digital Advertising

3.2 Social Media Management

3.3 Content Strategy & Campaign Planning

3.4 Financial Accounting

3.5 Business Economics

3.6 Universal Human Value (EVLSC)

3.7 Internship

Fourth Semester

4.1 E-commerce Management & Marketing

4.2 Display & Video Marketing

4.3 Influencer & Email Marketing

4.4 Brand Strategy & Management

4.5 Management Accounting

4.6 Business Environment

4.7Creative Writing for Digital Media

4.8 Constitution of India

4.9 Internship

Fifth Semester

5.1 Media Planning & Management

5.2 Customer Relationship Managemen

5.3 Web Analytics & Data Studio

5.4 Social Media Analytics & Reporting

5.5 Corporate Communication & Etiquette

5.6 Internship

Sixth Semester

6.1 Design Thinking (UX & UI)

6.2 Future Marketing Trends (AI & ML)

6.3 Integrated Marketing Strategies

6.4 Principal of Data Science

6.5 Taxation

6.6 Business Law

6.7 Internship


A candidate for being eligible for admission to the Bachelor of Business Administration (Digital Business) Degree course shall have passed XII std. examination of the Maharashtra State Board of Higher Secondary Education or its equivalent and secured not less than 45% marks in aggregate at first attempt (40% in case of reserved category). Every candidate admitted to the degree Course shall have to register himself/herself with the University of Mumbai.


Admission to the course offered by the rules framed by the University of Mumbai from time to time and will be given at the commencement of the first semester.

Candidates seeking admission other than Maharashtra board and colleges affiliated other than University of Mumbai must produce a Transfer Certificate from the board/college last attended.

Programme Outcome

  • Make students industry ready for digital marketing job roles
  • Target Placements in Digital Unicorns and prominent digital business
  • Train students from family businesses to take their business digital
  • Establish digital start-ups of their own or become a digital influence

Scheme of Examination

The Scheme of the Examination shall be divided in two parts:

1. Internal Assessment – 25 Marks

     The allocation of 25 marks shall be on the following basis:

              a) One class tests of 20 marks to be held in the given semester.

              b) 5 marks for Class Participation and Attendance.

2. Semester End Examination – 75 Marks

              a) Duration – This examination shall be of 2½ hours.


  • Industry embedded Curriculum
  • Market requirements-driven program
  • Learn 31+ Industry Relevant Skills
  • Curriculum delivered by Industry Experts
  • High-quality video content to support classroom learning
  • Off-Campus Intervention
  • Live Projects & Case Studies
  • Industrial Visits
  • Faculty from Industry & Corporate Mentors
  • Personal Career Guidance & Interview Training
  • Mandatory Internships every semester
  • 100% Placement Assistance


Work on Brands like -

  • HDFC Bank
  • Nykaa
  • Sugar
  • Amazon
  • Burger King
  • Purplle
  • Zomato
  • Lenskart

Contact Person

  • Mr. Sarvesh Jaiswal - +91 8451045873